Crowdfunding is the practice of funding a project or venture by raising small amounts of money from a large number of people, typically via the Internet. Students will learn in detail about all three stages of the crowdfunding campaign: preparation, running, and follow up.
Instructor will pay special attention to the communication skills, definition of the target audience, flexibility, financial and legal responsibilities.
1. Why and when you might need to run a crowdfunding campaign? Preparation: goal, tasks, budget, target audience, platform, video and photo material.
2. Running a campaign: communication with potential sponsors, workload, success factors.
3. Follow up and fulfilling your promises. Analysis of the failed campaign and lessons learned.
Upon completion of 3-session mini course, all students will be offered a 1-week independent crowdfunding fundraiser toward any program or any nonprofit organization of their choice. They can make up to 5 community hours working independently and in their own pace. Instructors: Marina Abrams - crowdfunding, Sasha Grebenyuk - independent project.